The cosmetics business is a very competitive one. This allows women a great deal of choice when it comes to choosing cosmetics of all kinds but it also makes it hard for any makeup or beauty company to stay in business if they cannot offer something very special that appeals to a great many customers.

Sephora is one of the companies that got it all - and continues to get it - very right as they have become, in a relatively short space of time, on of the best known cosmetics retailers in the world. And as any make up maven will tell you free make up samples and free beauty products from Sephora are definitely the most popular offerings of all among those who keep a watch on the free beauty product samples that might be available for them to claim.